SIGMA VIG enters 2026 with a solid position in the Albanian insurance market and a clear long-term vision, backed by the strength and expertise of Vienna Insurance Group (VIG) — the only European insurance group operating in Albania. In an increasingly competitive environment, the company continues to differentiate itself through European standards, financial stability, and a sustainable approach that places long-term customer protection and trust at the core of every decision.

In this interview, Dorinela Ndrejaj, Marketing Director of SIGMA VIG, shares insights on the company’s strategic direction, the value of being part of an Austrian insurance group, and the key priorities shaping 2026.

With what vision does SIGMA VIG enter 2026?

SIGMA VIG begins 2026 with renewed energy, strong focus, and full confidence. Being part of Vienna Insurance Group is not merely a structural advantage — it represents a daily commitment to stability, professionalism, and European standards applied consistently in service of our customers.

What does belonging to Vienna Insurance Group mean for Albanian customers?

It means security in its broadest and most reliable sense. VIG brings decades of Austrian expertise in risk management, corporate governance, and customer protection. For our customers, this translates into structured insurance solutions, transparent processes, reliable claims handling, and long-term protection that remains stable regardless of local market fluctuations.

How is the customer-centric strategy reflected in practice?

At SIGMA VIG, the customer is the starting point of every decision. Throughout 2026, we continue to enhance the customer journey at every stage — from information and policy issuance to claims management. We are investing in simpler processes, clearer communication, and solutions that respect customers’ time and real needs.

How does Austrian expertise influence your products and services?

Austrian expertise is a key strategic asset. It allows us to implement proven European best practices in underwriting, risk management, and product development. Rather than reinventing solutions, we adapt the experience of a group that operates successfully across multiple European markets to the Albanian context.

What role do technology and innovation play?

Technology is a core driver of efficiency and growth. Innovations introduced by Vienna Insurance Group are being gradually implemented in Albania, including digitalized internal processes and customer-focused platforms. Our objective is to deliver faster, more accurate, and more accessible services.

What additional advantages come from being part of an Austrian group?

Beyond expertise and technology, VIG provides strong financial stability, high governance and compliance standards, and continuous investment in people. Training, international knowledge exchange, and professional development are integral to our culture — all supported by a business philosophy that prioritizes trust over short-term results.

How do you see SIGMA VIG’s market positioning in 2026?

Our goal is to further strengthen SIGMA VIG as a company that combines local trust with international standards. 2026 will be a year of consolidation and innovation, positioning SIGMA VIG as a modern, responsible insurer with a clear long-term vision.

How integrated are sustainability and ESG principles within SIGMA VIG?

Environmental and social responsibility are integral to how we operate. From digitalized, resource-efficient processes to responsible community engagement, sustainability is embedded in our daily activities. These efforts are fully aligned with Vienna Insurance Group’s ESG framework, which sets high standards across all markets. SIGMA VIG is committed to building not only financial security, but also lasting trust with society.

A message to customers and partners for 2026

SIGMA VIG enters 2026 stronger, better prepared, and more committed than ever. Supported by Vienna Insurance Group and guided by a clear customer focus, we will continue to deliver security, trust, and sustainable value for individuals and businesses across Albania.

Published online at Dorinela Ndrejaj: Në 2026, SIGMA VIG sjell më shumë inovacion, standarde të larta dhe përgjegjshmëri ndaj klientëve tanë - Ekofin