In a small and fragmented market like Albania, maintaining European standards in insurance requires not only dedication, but also vision and continuous flexibility. In this interview, Mr. Ervin Rali, Board Member and Sales Director at Sigma VIG, shares the experiences, challenges, and ambitions that shape the sales philosophy and client relationship at one of the most innovative companies in the insurance market.
“The client is the core around which every decision is made”
In a small and fragmented market like Albania, maintaining European insurance standards requires not only dedication but also vision and continuous flexibility. In this exclusive interview, Ervin Rali, Sales Director at Sigma VIG, shares his experiences, challenges, and ambitions that shape the company’s sales philosophy and client relationships at one of the most innovative insurance companies in the Albanian market.
Mr. Rali, what role does the client play in Sigma VIG’s commercial philosophy?
The client is not merely a recipient of our services—they are our purpose. Whether an individual or a business, we see every client as a strategic partner, providing customized insurance solutions tailored to their needs. At its core, we don’t just “sell” products—we build trust. This begins with understanding, continues with intelligent solutions, and culminates in fair and immediate handling when a claim occurs. Transparency, accountability, and response time are the foundation of this relationship.
How challenging is it to maintain European standards in a market still focused mainly on mandatory motor insurance (TPL)?
It is a real challenge, but also an opportunity. The Albanian market remains dominated by TPL insurance, yet we have never seen this as a limitation. We choose to set higher standards for ourselves, even when the market does not yet demand them. As part of the Austrian Vienna Insurance Group, we have a duty to introduce not only secure products but also new ways of thinking about insurance—with a long-term vision and a focus on the real protection of individuals and businesses.
What innovations is Sigma VIG bringing to the sales process?
We are heavily investing in digitalization—from quick online quotes to electronic signatures and sales through digital platforms. We are expanding our sales channels to be wherever the client is: in-office, online, on the phone, or on the go. But despite these innovations, we believe that insurance is ultimately a relationship built on trust. This relationship requires someone to listen, understand, and advise. That is why our sales staff will always be at the heart of our strategy.
How do you see developments in the near future?
We are preparing for a more informed, demanding, and experience-focused client. Sales will no longer be mere transactions—they will be experiences. For this reason, we are working on a balanced strategy between physical and digital channels, enhancing our sales team’s competencies, integrating data intelligently, and creating products designed around the client’s real life.
Finally, what is your message to clients and the Albanian insurance market?
Insurance is not a luxury—it is a necessity for personal and financial stability. At Sigma VIG, we don’t just provide policies—we provide guarantees, security, and a partner who is there when needed most. Our vision is clear: to be the first choice for Albanian clients, not just because of premium or brand, but because we prove ourselves every day with professionalism, care, and integrity.
The interview at Ekofin website, click link
https://shorturl.at/H1h33
