Music-Film Tirana Festival 2018 – When Music, Film, and Gastronomy Unite
From September 13–20, 2018, at Pazari i Ri in Tirana, the city came alive with the Music-Film Tirana Festival – a multidimensional cultural event that brought together music, cinema, and gastronomy in a unique celebration of creativity. The festival was organized by the Municipality of Tirana and the Austrian Embassy in Albania, with Sigma Vienna Insurance Group (Sigma VIG) proudly supporting the event as one of its key partners.
Artistic Program
The festival featured a rich artistic lineup, including Albanian and Austrian films, documentaries, music-themed movies, and comedies.
Some of the most notable documentaries showcased were:
Tinguj të Zjarrtë (Fiery Sounds) by Ardian Murraj
Poeti 15-vjeçar (The 15-Year-Old Poet) by Halil Kamberi
Valëzimi i shqipeve (Dance of the Eagles) by Endri Keko
Në festivalin e 11-të të Këngës (At the 11th Song Festival) by Donika Muçi
On the musical side, audiences enjoyed both classical and modern performances, including the Vienna Philharmonic Orchestra, Parov Stelar – the pioneer of electro-swing – as well as traditional and contemporary Albanian music recordings.
Sigma VIG’s Role and Contribution
As a supporting partner, Sigma VIG played a crucial role in ensuring that the festival was held at a high professional standard and reached a broad and diverse audience.
The company’s contribution included financial support, organizational assistance, and logistics coordination, reinforcing its commitment to community development through culture.
Why It Matters
Cultural Promotion: The festival strengthened the cultural connection between Albania and Austria, bringing film and music closer to the public.
Artistic Diversity: By blending genres such as documentary film, classical music, electro-swing, comedy, and folklore, the festival created a dynamic and colorful artistic experience.
Corporate Engagement: For Sigma VIG, participation in the festival reflected its ongoing commitment to social responsibility, cultural enrichment, and community engagement.
Sigma Vienna Insurance Group remains dedicated to supporting initiatives that inspire creativity, promote cultural dialogue, and contribute to a more vibrant and connected society.
